Ruger Tease



How many people like to be teased?  We don’t like it and our dogs don’t like it either (but we will keep doing it anyway).

From a business perspective, it is smart because you will get free attention that you would normally have to pay for by advertising.  And if the buzz gets strong enough, the drive-by media will report on the phenomenon, which is more free advertising.

From the perspective of a consumer, it is annoying.

Apple is notorious for being coy about new products to build anticipation.  And now we have to deal with gun companies pulling those kinds of stunts too.

(click the title for more info)

I just got an email from Ruger with the following content:



So, what the hell is it going to be?  Any guesses?


The next day, I get another email with this one:

More Teasing

“The next firearm that [I] absolutely must have?” In all caps, no less.

That is a pretty arrogant boast.  What the hell could it be?  The Ruger Rhino?  Is Ruger teaming up with the ScooterStore?

Free if you pre-qualify...

Free if you pre-qualify...


So after all of that hype, Ruger copied another Kel Tec (the PF9)?  Kudos to Kevin for guessing the correct model that Ruger cloned.

New Ruger LC9

New Ruger LC9


The LC9, a small single-stack 9mm.  Like Kahr has had for years?  Like Taurus came out with months ago?  Like Kel Tec has in the PF9 (and before that, the P11)?  Like SiG is coming out with right now?  Don’t get me wrong, I think that class of gun is one that the major brands have neglected for too long.  A true alternative to the J-frame.

Imitation must indeed be the sincerest form of flattery.  When Ruger released the LCP, Gun Tests magazine reviewed it in their June 2008 issue, and they also did a second, separate review of the LCP side-by-side with the Kel Tec P3AT.  Their conclusions?

“The two guns are so nearly identical that the Ruger might have been a clone of the Kel-Tec…”

“Ruger has basically refined the Kel-Tec, in our view. The checkering on the slightly wider grip frame is finer—too fine, we thought. The Ruger jumped around in the hand more than the Kel-Tec because of that finer checkering.  Ruger’s execution of the entire gun was well done, we thought, despite our suggested improvements.”

“We liked the concept of these small 380s very much, though we thought both guns needed some attention before we’d consider them ready for the street.  The Kel-Tec definitely needed some file work on its trigger nose. The Ruger needed internal deburring and a touch of polishing.”

“Everyone who handled the two guns preferred the coarser checkering of the Kel-Tec, though the Ruger’s looked nicer. If there’s a better 380 concealment handgun than the P3AT, we would like to know what it is.  These guns are both great, but I narrowly preferred the Kel-Tec.”

I have fired the LCP, and while I can score decent groups with it, many cannot due to the small sights and lack of available grip.  (The laser sight is something I would highly recommend for LCP owners.)

I am curious to see how the LC9 compares to its direct competition.  As has been mentioned in the comments sections of several gunblogs, Ruger has had a lot of recalls in the past few years.  Granted, many of those recalls are proactive and not initiated as responses to documented mishaps.  But the taint of so many recalls is not something that the shooting public can ignore.




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4 Responses to “Ruger Tease”

  1. ExurbanKevin says:

    Consider the photo of Michael Bane, et al, from this post on The High Road:

    Notice that what is on their hips is censored out, like they were wearing a pistol and mags that Ruger didn’t want people know about?

    Also this quote from the post: “Three days at Gunsite. Lots of new stuff. Lots of good memorable times.”

    The rollout of one new rifle doth not three days make.

    If I have to guess, (and at this point, I do 🙂 ), I’d say Ruger is coming out with another compact pistol, probably something in 9mm between the SR-9C and the LCP. Borrowing the design of Kel-Tec’s P3AT was such a success for Ruger, why not borrow the design of the PF-9 as well?