Kahr Arms has been pursuing a 2-tiered product strategy for a few years now. When they entered the market, they sold high-quality pistols at pricepoints higher than Glock. They now sell a high-end version of a gun, as well as a low-end version. The potential benefit is access to a category of customers that normally wouldn’t be considering your product. The risk in such strategies is that you might negatively impact the sales of the high-end gun more than you gain from the sales of the low-end gun; and that you might dilute your brand’s perception. The vendor must be careful in designing their product tiers to clearly differentiate the tiers for the customer.
Well, most of the ammo shortages that we have experienced over the last few years are not a problem at the moment.
We visited Hoffman’s in Newington, CT over the weekend and they had virtually every handgun & longarm ammo conceivable. Pallets, literally pallets, of .223, .380, 9mm, .40S&W and .45acp; both range ammo and defensive ammo, in multiple bullet weights for each caliber. Every hunting caliber was available. Even ammo for Tokarev and Nagant handguns was available.
I have read a lot of articles about the ammo shortage. Some on the internet, some in glossy gun magazines. Lots of people claim to be able to explain the situation, but no one seems to be able to point to any proof that they are right.
2 weekends back I went to a major dealer in CT to see what ammo they had.
Pallets, literally, of .40S&W, .45acp, .223 and .380. Enough hunting ammo to keep people’s rifles sighted in. A little .38. A single countertop display of match .22 for $12.99/50 rounds. And no 9mm at all.
I personally bought a Ruger SR22 many months ago to address the lack of 9mm, but now there is no .22 to be had! My .40 and .45 guns are getting more frequent workouts because I can replace any ammo I use in them.
If all you have are 9mm and .22 caliber guns, you’re pretty much out of luck. At what point do you step up and buy a new gun in a caliber that you can feed?
I have been in 3 stores in the past week that all had .22 ammo in stock.
100-round plastic boxes of Winchester HP, bulk tubs of Remington Golden Bullet, 50-round boxes of Federal Target, 100-round boxes of Remington Viper, 50-round boxes of Fiocchi Official 320 and Remington Eley Match EPS.
All had limits on the quantity that a single customer could buy.
A friend found bulk boxes of 9mm at Dick’s. Other than that one opportunity, I haven’t seen any brass-cased 9mm for sale for a month.
.30-30 ammo has been scarce too.
But I have seen plenty of .223.